“Advertising is a printed, written, oral and illustrated art of selling. Its objective is to encourage sales of the advertiser’s products and to create in the mind of people, individually or collectively, an impression in favour of the advertiser’s interest.”
A mini company has to develop some advertising tools to promote its activity.
Advertiser can use any of the several advertising media to convey the message.
Widely used media are:
- Print media (newspapers, magazines, pamphlets, booklets, letters, etc.),
- Outdoor media (hoardings, sign boards, wall-printing, vehicle, banners, etc.),
- Audio-visual media (radio, television, film, Internet, etc.),
- or any other to address the target audience.
The first step is to develop the corporate identity:
“Corporate Identity (CGP) is expressing the company’s image in the visual language. It is the first and most powerful element that attracts the customer and key recognition of the company.” The basic elements are logo and slogan.